You can call the Hooters restaurant chain many things (and opponents of the eatery built on sex appeal have called the company names) but the one tag that fits most appropriately is “successful.”
Reports The Associated Press:
Retired from a long career in medical sales, Roger Toy can be found most days doing the daily crossword puzzle at a local Hooters, the restaurant chain known for its scantily clad waitresses and, oh yes, buffalo wings.
At the restaurant where Toy hangs out, a trio of telecommunications managers dine as often as three times a day.
“The girls are really the reason,” says Toy, 54, who has never been married. “If you come up here a lot, you get to know them. I like coming here because everybody knows me.”
These “girls” are the Hooters Girls, a cadre of more than 17,000 women who work at the Atlanta-based chain’s 438 restaurants across the United States and in 20 countries. Besides their revealing attire of low-cut, tight tank tops and short orange shorts circa the 1980s, these waitresses are known for playful banter and friendly smiles.
“It’s the girls. The girls are what we’re all about,” says Coby Brooks, the company’s president and chief executive officer. “Although we have great food.”
Having a brand image focused on staff wearing less has meant more for the privately held company, which started in 1983 in Pinellas County. It has blossomed into a chain that brings in $900 million in yearly sales and is expected to cross the $1 billion mark for the first time next year.
As they say, sex sells and that’s something to give a hoot about.
Photo: Alexandra Carpanzano, a bartender at Hooters of Cumberland in Atlanta, smiles to the customers as she works at the restaurant. (AP Photo)