American Newsreel » Marketing and Advertising http://www.americannewsreel.com America from a slightly skewed point of view Sun, 28 Nov 2010 01:12:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Gatoraid bids bye-bye to Tiger http://www.americannewsreel.com/archives/371 http://www.americannewsreel.com/archives/371#comments Sat, 27 Feb 2010 13:49:46 +0000 Doug Thompson http://www.americannewsreel.com/?p=371 Gatoraid has become the latest big-name sponsor to sever ties with disgraced pro-golfer Tiger Woods.

In a brief statement the company says it “no longer sees a role” for the golfer whose game is on hold because of a revelations of multiple affairs and entry into a sex rehab program.

In another matter, People for the Ethical Treatment of Animals (PETA) announced this weekend it is dropping its plans to use an image of Woods in a pet neutering ad campaign built around the theme of “too much sex can be a bad thing.”

PETA admitted it dropped the idea after meeting with attorneys for the golfer.

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